Procter & Gamble's (P&G) Crest has launched Crest Densify, a toothpaste that is designed to rebuild tooth density by remineralizing enamel.
In addition to strengthening teeth by rehardening enamel, the toothpaste prevents future decay by creating 24-hour protection against density loss when used twice daily, according to the company.
In March, Crest Densify will be available at select retailers, followed by U.S. distribution.