After 20 years of continuous operation under the business name Schick Technologies, the company's name has been changed to Sirona Dental.
This change is the final step following the 2006 merger with Sirona, the companies noted in a press release.
The name change has no impact on the management team nor the manufacturing of products and serves as an opportunity to rebrand the company. Schick is now a brand within the Sirona family of high-tech dental products, including the Cerec and Galileos. The Schick logo now features the Sirona orange and gray color scheme and will be placed along side of the Sirona corporate logo on all products and marketing assets.
The company address and phone numbers remain the same, but a new website and social media domains have been modified to reflect the Sirona Dental name.
