Digital imaging equipment provider Gendex is embarking on a yearlong campaign designed to bring its latest dental imaging technology to dentists through the Experience Gendex 2011-2012 North American Dental Imaging Tour.
"We are so extremely excited about our new imaging solutions that we decided to take them on tour," stated Filippo Impieri, director of marketing for Gendex, in a press release.
Gendex is bringing its latest dental imaging technology to dentists through the Experience Gendex 2011-2012 North American Dental Imaging Tour, featureing a mobile showroom.Understanding that dentists appreciate a hands-on experience with products, Gendex outfitted a bus with everything from intraoral sensors to cone-beam CT systems. The mobile showroom consists of an extraoral section featuring the new Gendex GXDP-700 Series and GXDP-300; an intraoral operatory featuring the GXS-700 digital sensors, several GXC-300 cameras, an expert DC intraoral x-ray, VixWin Platinum imaging software, the new GXPS-500 PSP, and a Pelton & Crane dental chair with KaVo handpieces; and an entire area devoted to online communications.
The new Experience Gendex campaign and the bus were nearly a year in the making. The design goal was to create a mobile showroom that was conducive to learning about Gendex imaging solutions in a fun and entertaining environment, the company noted.
The Experience Gendex campaign also includes a fully interactive online experience. Visitors to the Experience Gendex website can view the tour schedule as it unfolds, follow the action via the tour blog, see photos and videos of each stop, track the bus "live," and use the "Tell us where to stop" feature.
