Specifications for Site Banners

Site banners are displayed within the content block (Rotation: 300x250) and at the bottom of the content block (Sticky Footer: 728x90 for desktop and 300x50 for mobile). The light blue background and 300x250 reskin message box are included in the ROS+ and Content Area sponsorships.

Please supply the following materials: due 3 business days before launch.
  • Graphics
  • URL(s)
Graphics:
Animated GIFs are allowed in the content block. Please limit the animation to 15 seconds or less, no looping. Maximum file size for each banner is 1MB.

Run-of-Site (ROS)

Graphic Format

Rotation: 300x250

JPG, PNG, HTML5, or GIF

Sticky Footer Desktop: 728x90

JPG, PNG, HTML5, or GIF

Sticky Footer Mobile: 300x50

JPG, PNG, HTML5, or GIF

Run-Of-Site + (ROS+)

Graphic Format

Rotation: 300x250

JPG, PNG, HTML5, or GIF

Sticky Footer Desktop: 728x90

JPG, PNG, HTML5, or GIF

Sticky Footer Mobile: 300x50

JPG, PNG, HTML5, or GIF

Reskin*

1) Background: 1658x1058
2) Message (transparent, static): 300x250

JPG, PNG, or static GIF

Content Area Sponsorship

Graphic Format

Rotation: 300x250

JPG, PNG, HTML5, or GIF

Sticky Footer Desktop: 728x90

JPG, PNG, HTML5, or GIF

Sticky Footer Mobile: 300x250

JPG, PNG, HTML5, or GIF

Reskin*

1) Background: 1658x1058
2) Message (transparent, static): 300x250

JPG, PNG, or static GIF

Native**

4:3 Image: 400x300, 800x600

JPG, PNG, or static GIF; additional copy, see below.

URL(s):
Please send the URL for each banner. We track individual ad performance in our reporting dashboards.


Reskin*
The reskin displays behind the white content block. On desktops and tablets, the reskin includes a set of two graphics (using one URL); background and message box. On mobile, the background does not display. We allow impression/click trackers.

The best practice is to use branding only on the background image (represented in blue), and to use a transparent static 300x250 for your reskin message (represented in yellow). The background image scales to the user's desktop or tablet width, and does not display at all on mobile devices. The message box does not scale to the device width. If your message box image is transparent, we will use your rotation banner on mobile devices only.

Native **

Your Native ad will appear on the right side or bottom portion of the articles page, labeled as 'Sponsored'. The Native ad will display differently, depending on the device used by the reader. For more details about the Native banner, please click here.