Content Boost + Leads Specifications

Your Content Boost + Leads campaign ads will appear on social media platforms, offsite web browsing, and in our newsletters, linking to your gated content hosted on our site (or outbound linked to content hosted on your site).

Each platform will display your banner and text slightly differently depending on the reader's browser and device.

Facebook
+ Instagram		 Graphic Format Headline Copy Max
1080x1080 JPG, PNG, or GIF < 50 char. < 125 char. < 200kb
1080x1980 JPG, PNG, or GIF < 50 char. < 125 char. < 200kb
1200x627 JPG, PNG, or GIF < 50 char. < 125 char. < 200kb
LinkedIn Graphic Format Headline Copy Max
1080x1080 JPG, PNG, or GIF < 50 char. < 125 char. < 200kb
1200x627 JPG, PNG, or GIF < 50 char. < 125 char. < 200kb
Offsite Graphic Format
 Headline Copy Max
970x250 JPG, PNG, GIF, or HTML5 n/a n/a < 200kb
300x250 JPG, PNG, GIF, or HTML5 n/a n/a < 200kb
728x90 JPG, PNG, GIF, or HTML5 n/a n/a < 200kb
300x600 JPG, PNG, GIF, or HTML5 n/a n/a < 200kb
Content
In addition to the ads for your Content Boost + Leads campaign, we will also need the piece of content (or link to the content on your site) that we will be gating and promoting.

Submitting assets:
Content Boost + Leads campaign setup requires special handling and extra time for review and to establish online views. Please provide all materials in one email with clear instructions.
Example: Facebook + Instagram
"1080x1080_FB_LI_webinar.png"
"1080x1980_FB_LI_webinar.png"
"1200x627_FB_LI_webinar.png"
URL: https://www.scienceandmedicinegroup.com
Headline: Free Webinar Wednesday
Ad Copy: Join us Wednesday at 1 p.m. EST and learn how to create a webinar to showcase your products and interact with your audience.
Content: Your content, i.e., whitepaper, relevant article
Links:
Please supply one base URL for each set of platform ads. If you need to use UTMs for analytics, we can add the UTM to the base URL.
Text:
All social platforms will display optional copy. We recommend that you take advantage of this feature. There are text formatting limitations; avoid using paragraphs, and be aware that excess characters will be truncated. Please refer to the character limit in the chart.
Graphics:
Animation GIFs are allowed. Please limit the animation to 15 seconds or less, no looping.
Timing:
To meet your impression goals and timelines, we ask that you submit your materials 10 weekdays prior to your start date. After we publish your content, there can be a delay of several days before the content populates each platform.
Reporting:
We track individual ad performance in the Content Boost + Leads dashboards, available approximately 2 weeks into the campaign.
How to maximize your content boost plus leads campaign:
  1. Relevant Content: We incorporate your content with into our site, providing readers with relevant material curated by your brand. We provide leads by gating your content and promoting it off-site, in newsletters, and on social media.

    Examples of successful Content Boost + Leads campaigns: whitepapers, case studies, webinars, relevant articles, or free offerings!

  2. Seamless Integration: Keep the graphics simple as this is not a normal digital ad. We want to incorporate your ad with our content in our newsletters as well as promoting it on social media and off-site. Please provide ads in all requested sizes to maximize your campaign’s visibility.