Specifications: Content Area Banners

Lp Generic Background Reskin


Content Area on Mobile


Please provide the following items:

BannerPlacementDetails
Rotation (300x250)Inside content blockJPG, PNG, HTML5, or GIF (animation <15 sec)
Sticky Footer Desktop (728x90)Below content blockJPG, PNG, HTML5, or GIF  (animation <15 sec)
Sticky Footer Mobile (300x50)Below content blockJPG, PNG, HTML5, or GIF  (animation <15 sec)
Reskin* background (1658x1058)Behind content blockJPG, PNG, GIF  (no animation allowed)
Reskin* message box (300x250)Above content blockJPG, PNG, GIF  (no animation allowed)
Native** (400x300)Placement variesJPG, PNG, GIF  (no animation allowed). Additional instructions below.

The maximum file size for each banner is 1MB. We track individual ad performance in our reporting dashboards.

Reskin*
The reskin graphics display simultaneously, however, they operate independently. The message box is a fixed position above the content box. The background scales to fit the device width (and does not display on mobile devices). For this reason, we recommend keeping the background simple and free from text or pictures that might be cut off on certain devices.

We suggest using the background artwork to feature branding only, and using the message box for your ad message. Each Reskin pair uses one URL only.

Native**
The native banner displays in the right column or the bottom row of articles in your content area, depending on the device. It is labeled as 'Sponsored.' The rectangle artwork is cropped to a square for some devices. For this reason, we suggest you avoid putting critical information along the outer edges.

Please provide the following:

  • HEADLINE: Maximum 75 characters
  • URL: One URL only
  • IMAGE: Maximum 1 MB
        Dimensions: 4:3 - 400x300 or 800x600
        Format: JPG, PNG, or Static GIF


Native on Mobile

Native on Desktop