Brand Boost ads appear on social media platforms and offsite web browsing. Each platform has its size requirements and placements. We ask that you supply all of the sizes listed in the chart below for optimal display and for reaching the widest audience.
Campaign setup requires special handling and extra time to review and establish online views. Please submit your assets 15 business days before your scheduled start date. You will have the opportunity to preview your social banners before we launch.
Social Display
Offsite Display
We can accept up to 3 sets of artwork or videos per placement to run simultaneously in equal rotation with each other. For example, with Facebook, you may supply Banner Set #1, Banner Set #2, and Video for the month of June.
Please supply these items for all of the sizes listed in the following chart:
URL(s):
Please supply one base URL for each set of platform ads. If you need to use UTMs for analytics, we can add the UTM to the base URL. We track individual ad performance in the Brand Boost dashboards.
Text (optional)
There are no specific character limits for text used in social platforms, however, text is truncated at 50 characters for the Headline and 125 characters for the copy. Avoid using paragraphs.
Video (optional)
MP4 Requirements
Offsite Display Video
Length: 15-30 sec
File Format: MP4
File size: 25MB max
Aspect Ratio: 16:9
Bit Rate: 1200-1500, <400 for Mobile
Facebook/Instagram Video
File Type: MP4
File Size: 4GB
Length: 15/60 seconds (recommend 30-sec)
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels | Frame Rate: Fixed
Audio Settings: progressive scan and stereo AAC, audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
* Leave 14% of the top and bottom free to avoid covering key elements
LinkedIn Video
Thumbnail Format: JPG or PNG
Thumbnail Max File Size: 2MB
File Type: MP4
File Size: 2MB
Length: 15/60 seconds (recommend 30-sec)
Portrait - 1080px X 1920px
Square - 1920px X 1920px
* Leave 14% of the top and bottom free to avoid covering key elements
Submitting Assets
Please label your assets clearly so we can expedite setup and avoid confusion.
Campaign setup requires special handling and extra time to review and establish online views. Please submit your assets 15 business days before your scheduled start date. You will have the opportunity to preview your social banners before we launch.
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Please supply these items for all of the sizes listed in the following chart:
- Graphics
- URL(s)
- Optional text
- Optional video
| Facebook + Instagram | Graphic Format | Animation | Max Size | |
| 1080x1080 1200x1200 |
JPG or PNG | none | < 30MB | |
| OR | ||||
| VIDEO | MP4, MOV, or GIF See video requirements |
<15 seconds no looping |
< 4GB | |
| Graphic Format | Animation | Max Size | ||
| 1200x1200 1200x627 |
JPG, PNG, or GIF | <15 seconds no looping | < 5MB | |
| OR | ||||
| VIDEO | See video requirements | <15 seconds no looping |
< 5GB | |
| Offsite | Graphic Format |
Animation | Max Size | |
| 970x250 300x250 728x90 300x600 300x50 |
JPG, PNG, GIF, or HTML5 | <15 seconds no looping |
< 200KB each | |
| OR | ||||
| VIDEO | MP4: See video requirements | < 2 Minutes | < 5GB | |
URL(s):
Please supply one base URL for each set of platform ads. If you need to use UTMs for analytics, we can add the UTM to the base URL. We track individual ad performance in the Brand Boost dashboards.
Text (optional)
There are no specific character limits for text used in social platforms, however, text is truncated at 50 characters for the Headline and 125 characters for the copy. Avoid using paragraphs.
Video (optional)
MP4 Requirements
Offsite Display Video
Length: 15-30 sec
File Format: MP4
File size: 25MB max
Aspect Ratio: 16:9
Bit Rate: 1200-1500, <400 for Mobile
Facebook/Instagram Video
File Type: MP4
File Size: 4GB
Length: 15/60 seconds (recommend 30-sec)
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels | Frame Rate: Fixed
Audio Settings: progressive scan and stereo AAC, audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
* Leave 14% of the top and bottom free to avoid covering key elements
LinkedIn Video
Thumbnail Format: JPG or PNG
Thumbnail Max File Size: 2MB
File Type: MP4
File Size: 2MB
Length: 15/60 seconds (recommend 30-sec)
Portrait - 1080px X 1920px
Square - 1920px X 1920px
* Leave 14% of the top and bottom free to avoid covering key elements
Submitting Assets
Please label your assets clearly so we can expedite setup and avoid confusion.
Example: Facebook + Instagram
"1200x1200_FB_LI_webinar.png"
"1200x627_LI_webinar.png"
URL: https://www.scienceandmedicinegroup.com
Headline (social only): Free Webinar Wednesday
Copy (social only): Join us Wednesday at 1 p.m. EST and learn how to create a webinar to showcase your products and interact with your audience.
Example: Offsite/Programmatic
"970x250_webinar.png"
"300x250_webinar.png"
"728x90_webinar.png"
"300x600_webinar.png"
"300x50_webinar.png"
URL: https://www.scienceandmedicinegroup.com