Rob Medina

Dental Practice
3 things dental offices can do to upgrade their marketing
There seems to be a pattern in the dental marketing industry: The fundamentals of marketing are getting lost in the everyday hustle. To break the pattern, marketing expert Rob Medina shares three ideas that aren't necessarily easy but can generate big returns.
September 28, 2022
2022 09 28 22 00 2664 Woman Paying Dental Clinic 400
DSO
Is having multiple ad agencies making you less efficient?
When it comes to dental marketing, employing several agencies could impede the marketing efforts of your group practice or dental service organization. Expert Rob Medina outlines six benefits of using one agency for your marketing needs.
August 7, 2022
2022 08 08 15 09 6782 2022 08 08 Medina Rob 400
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Top Stories
Handcuffs Fingerprints Justin
Legal Issues
Dentist charged with distributing drugs
A dentist was arrested for allegedly ordering prescription drugs for his personal use in violation of drug distribution laws.
Snoring Man Woman Wavebreak Media Micro
Sleep Apnea
What dental therapies are cropping up for sleep disorders?
Bruce Bryen.
Practice Sales
DSO sales vs. traditional transitions: Understanding the real price
Just A Minute Doc 400
Marketing
What Gen Z dental patients really want
Gavel Money Lawsuit
Legal Issues
Dental managers cop to defrauding Medicaid out of $365K
More in Home
Dentist charged with distributing drugs
By Melissa Busch
A dentist was arrested for allegedly ordering prescription drugs for his personal use in violation of drug distribution laws.
January 23, 2026
Handcuffs Fingerprints Justin
What dental therapies are cropping up for sleep disorders?
By Ava Barros
Dentists can support sleep care in patients with obstructive sleep apnea with proven treatments and selective new options, with some caveats.
January 23, 2026
Snoring Man Woman Wavebreak Media Micro
DSO sales vs. traditional transitions: Understanding the real price
By Bruce Bryen, CPA, CVA
DSO sales promise higher returns, but incentive-based payouts create uncertainty. Bruce Bryen, CPA, CVA, says real value requires accounting for these factors.
January 23, 2026
Bruce Bryen.
What Gen Z dental patients really want
By DrBicuspid.com staff writers
Dr. Tom Giacobbi explores what Gen Z dental patients value most and how practices can better connect with this growing demographic.
January 23, 2026
Just A Minute Doc 400
Dental managers cop to defrauding Medicaid out of $365K
By Melissa Busch
Dental managers accused of using their father’s dental practice to defraud Medicaid have pleaded guilty.
January 22, 2026
Gavel Money Lawsuit
A simple nutrient may thwart biofilm
By Karie Neeley Anderson
A naturally occurring amino acid may significantly weaken biofilms that cause caries and gingivitis.
January 22, 2026
Medicinal Power Jar Scoop Tankist276
Beyond the scaler: How biological hygienists are redefining dental care
By Tracee Dahm
Learn from biological dental hygienist Barbara Tritz, who reveals how dental hygiene is being transformed from "cleaning teeth" into true healing and prevention.
January 22, 2026
Dental Hygienist
Podcast: Unlocking interoperability is the future for dental practices
By DrBicuspid.com staff writers
James Grover, president of Vyne Dental, says the need for innovation and adaptability has never been clearer in 2026 as patient and provider needs continue to evolve.
January 22, 2026
Dr Bicuspid Podcast 400
Patient accused of practice rampage after being tardy sentenced
By Melissa Busch
A patient who reportedly trashed a dental practice in Scotland and attacked a dentist after she was told she was late for her appointment was sentenced.
January 21, 2026
Angry Patient Lightfield Studios
What affects the environment more: aligners or braces?
By Ava Barros
A recent review compared the ecological footprint of clear aligners versus traditional orthodontics.
January 21, 2026
Dentist Installing Aligner Karrastock
Clinical tip: How to improve scanning
By Kevin Henry
Dr. Sara Mahmood shares how she ensures her team members capture the right scans every day.
January 21, 2026
Dr. Sara Mahmood.
Podcast: Addressing oral health inequity while advancing technology and care
By Kevin Henry
Ellen Bosl of Solventum joins the podcast to discuss oral health inequities, oral healthcare access barriers, and tech's impact on patient care.
January 21, 2026
Dr Bicuspid Podcast 400
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