Rob Medina

Dental Practice
3 things dental offices can do to upgrade their marketing
There seems to be a pattern in the dental marketing industry: The fundamentals of marketing are getting lost in the everyday hustle. To break the pattern, marketing expert Rob Medina shares three ideas that aren't necessarily easy but can generate big returns.
September 28, 2022
2022 09 28 22 00 2664 Woman Paying Dental Clinic 400
DSO
Is having multiple ad agencies making you less efficient?
When it comes to dental marketing, employing several agencies could impede the marketing efforts of your group practice or dental service organization. Expert Rob Medina outlines six benefits of using one agency for your marketing needs.
August 7, 2022
2022 08 08 15 09 6782 2022 08 08 Medina Rob 400
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Top Stories
Gavel Judge
Legal Issues
Wife pleads guilty to evading taxes for husband's dental practice
The wife of an orthodontist in California who was accused of preparing false financial statements for his practice that resulted in tax evasion has pleaded guilty.
Solano Gaby 400
Office Management
10 ways to lose a patient
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Practice Trends
Dental duets: Despite what you may have read, dentistry is a smart investment
Executive Board
Legal Issues
9 months after patient's death, 'emergency order' restricts dentist's license
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Wife pleads guilty to evading taxes for husband's dental practice
By Melissa Busch
The wife of an orthodontist in California who was accused of preparing false financial statements for his practice that resulted in tax evasion has pleaded guilty.
November 7, 2024
Gavel Judge
10 ways to lose a patient
By Gaby Solano
By steering clear of these 10 dental no-no's, Gaby Solano believes you will keep your patients returning and ensure they leave with a smile.
November 7, 2024
Solano Gaby 400
Dental duets: Despite what you may have read, dentistry is a smart investment
By Dr. Shervin Molayem, Michael Ventriello
The latest advances in dental technology offer exciting investment opportunities for individual investors, venture capital firms, and private equity groups, writes Michael Ventriello and Dr. Shervin Molayem.
November 7, 2024
Handshake Business Partners Peopleimagescom
9 months after patient's death, 'emergency order' restricts dentist's license
By Clark Kauffman
A recently filed lawsuit alleges negligence in the death of 50-year-old patient.
November 6, 2024
Executive Board
Why naloxone is the lifesaving potion in your dental practice's emergency kit
By Dr. Lisa Chan, Teresa Mendoza, PharmD
Keeping naloxone readily available in the dental emergency kit is the first step in combating opioid overdose, writes Teresa Mendoza, PharmD, and Dr. Lisa Chan.
November 6, 2024
Naloxone Vial
How gender and bruxism affect the masseter muscle
By Ava Barros
Bruxism affects the masseter muscle differently by gender, suggesting the need for a gender-specific approach in assessing bruxism's impact on this muscle, suggests a study published in the American Journal of Orthodontics and Dentofacial Orthopedics.
November 6, 2024
Tmj Facial Pain Khunatorn
What do you do when a dental patient refuses local anesthetic?
By Kevin Henry
A recent article on DrBicuspid.com had us asking questions, and a Chicago-area dentist gave her opinion on what to do when a patient refuses anesthesia for a minor dental procedure.
November 5, 2024
Woman Listening
AAE responds to reports of dentists pulling healthy teeth
By DrBicuspid.com staff writers
The American Association of Endodontists (AAE) has released a statement in response to reports of dentists removing healthy, treatable teeth in favor of implants.
November 5, 2024
Dental Implant
Clinical tip: Revolutionizing class II restorations in the dental practice
By Kevin Henry
In this episode of "The DrBicuspid.com Podcast," Kevin Henry speaks with Dr. David Clark about the evolution of composite dentistry, the challenges of adapting to new techniques, and the importance of confidence.
November 5, 2024
Restoration Woman Uv Curing Sandyche
Newly developed toothbrush may prevent toothpaste swallowing
By Ava Barros
A professor at the Rutgers University School of Dental Medicine has developed a toothbrush with suction to prevent people from swallowing toothpaste, according to a university press release.
November 5, 2024
2024 10 31 Maxine Strickland 400
Trump win may mean bye-bye to fluoridated drinking water
By Melissa Busch
If Donald Trump wins the 2024 U.S. presidential election, the cavity-fighter fluoride may be removed from U.S. public water systems.
November 4, 2024
Trump Donald 400
Hydroxyapatite is an effective fluoride-free solution for caries
By Ava Barros
Oral care products containing fluoride-free hydroxyapatite, a natural form of calcium, may effectively reduce dental caries, according to a systematic review published in the Journal of Dentistry.
November 4, 2024
Toothbrushing Girl 2
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