Rob Medina

Dental Practice
3 things dental offices can do to upgrade their marketing
There seems to be a pattern in the dental marketing industry: The fundamentals of marketing are getting lost in the everyday hustle. To break the pattern, marketing expert Rob Medina shares three ideas that aren't necessarily easy but can generate big returns.
September 28, 2022
2022 09 28 22 00 2664 Woman Paying Dental Clinic 400
DSO
Is having multiple ad agencies making you less efficient?
When it comes to dental marketing, employing several agencies could impede the marketing efforts of your group practice or dental service organization. Expert Rob Medina outlines six benefits of using one agency for your marketing needs.
August 7, 2022
2022 08 08 15 09 6782 2022 08 08 Medina Rob 400
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Top Stories
Magnifying Glass Investigation Aramyan 400
Legal Issues
New details emerge about dentist facing suit over patient death
New information has emerged concerning an oral surgeon facing a lawsuit and possible disciplinary action in the death of a patient.
Dollars Dental Tools Adragan
Office Management
Dentists aren’t feeling great about this situation
Fluoride Application Closeup
Fluoride
A new cavity-fighter that ditches silver in the works
Kelly Tanner 400
Dental Hygiene
Looking back, moving forward: A reflection for National Dental Hygiene Month
Levin Practice Success Resized 400
Patient Communication
Do’s and don’ts for improving your case presentation
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New details emerge about dentist facing suit over patient death
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New information has emerged concerning an oral surgeon facing a lawsuit and possible disciplinary action in the death of a patient.
October 13, 2025
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By Melissa Busch
Dentists are having mixed feelings about dentistry and more.
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A new cavity-fighter that ditches silver in the works
By Ava Barros
Researchers have created a zinc-based compound to fight caries that may be comparable to silver diamine fluoride without permanently staining teeth.
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Looking back, moving forward: A reflection for National Dental Hygiene Month
By Kelly Tanner, PhD, RDH
During National Dental Hygiene Month, Kelly Tanner, PhD, RDH, advises hygienists to reflect on their purpose and turn their insights into transformative care for patients.
October 13, 2025
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Do’s and don’ts for improving your case presentation
By Dr. Roger P. Levin
Master the art of case presentation with these expert tips from Dr. Roger P. Levin that will boost patient acceptance.
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The most frequent dental mistake in the U.S. may surprise you
By Melissa Busch
A study in the Journal of the American Dental Association ranks the most frequently occurring dental errors in a large U.S. healthcare system.
October 10, 2025
Dental Chair2
This toothbrush may clean teeth better
By Ava Barros
A basic electric toothbrush may effectively reduce plaque and gingivitis better than a manual toothbrush, reports a Journal of Dental Hygiene study.
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Podcast: AI and dental journalism -- what comes next?
By Kevin Henry
Kevin Henry and Dr. Chris Smiley discuss AI's impact on dental publishing, from leveraging AI for content creation to ensuring accuracy.
October 10, 2025
2025 10 10 Smiley Chris 400
How to ensure the schedule doesn't kill your practice
By DrBicuspid.com staff writers
Does your schedule run you, or do you run your schedule? Dr. Tom Giacobbi explains how to optimize your production schedule for maximum efficiency.
October 10, 2025
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Dentist sentenced for murdering his mother
By Melissa Busch
A dentist in California convicted in August of strangling his mother to death at her mansion was sentenced.
October 9, 2025
Judge Defendant Sentencing Wavebreakmedia Micro
Fluoridation protects patients and practices
By Dr. Steven Spitz
Fluoridation strengthens public health and streamlines dental care. Without it, communities have mounting health and economic costs, warns Dr. Steven Spitz.
October 9, 2025
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One dentist's advice on how to move past dental patients' fear of pain
By Kevin Henry
For Dr. Hiren Bhatt, understanding the root of a patient's fear is key, helping both the patient and the dentist succeed.
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