Rob Medina

Dental Practice
3 things dental offices can do to upgrade their marketing
There seems to be a pattern in the dental marketing industry: The fundamentals of marketing are getting lost in the everyday hustle. To break the pattern, marketing expert Rob Medina shares three ideas that aren't necessarily easy but can generate big returns.
September 28, 2022
2022 09 28 22 00 2664 Woman Paying Dental Clinic 400
DSO
Is having multiple ad agencies making you less efficient?
When it comes to dental marketing, employing several agencies could impede the marketing efforts of your group practice or dental service organization. Expert Rob Medina outlines six benefits of using one agency for your marketing needs.
August 7, 2022
2022 08 08 15 09 6782 2022 08 08 Medina Rob 400
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Top Stories
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Oral Bacteria
Ultrasound may zap biofilms in the future
High-intensity focused ultrasound might be effective in eliminating biofilms from titanium dental implant surfaces, reports research recently published in the International Journal of Implant Dentistry.
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Office Management
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Dental Hygiene
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Dental Education
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Ultrasound may zap biofilms in the future
By Ava Barros
High-intensity focused ultrasound might be effective in eliminating biofilms from titanium dental implant surfaces, reports research recently published in the International Journal of Implant Dentistry.
September 12, 2025
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How to keep your RCM moving when dental patient flow slows
By Estela Vargas
Use seasonal patient lulls to improve your revenue cycle management (RCM) and finish the year strong, writes Estela Vargas, CRDH.
September 12, 2025
Vargas Estela 400
5 steps to instantly find the dental career you've always wanted
By Melissa K. Turner
Dental professionals can fast-track their career through networking, smart social media, and polished personal branding, writes Melissa K. Turner, RDH.
September 12, 2025
Turner Melissa 400 Nl
Dr. Tom Giacobbi on patient communication and personalization
By Kevin Henry
Dr. Tom Giacobbi is back with another quick tip, this time focusing on the power of personalized treatment recommendations for your patients.
September 12, 2025
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Dental students may not be ready for emergencies
By Melissa Busch
Dental students report being moderately prepared -- at best -- to handle medical emergencies, highlighting gaps in training, according to a study.
September 11, 2025
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Retaining your dental team: Why training and incentives matter
By Dayna Johnson
Keeping your valuable team members and building strong teamwork is built on training, development, and collective incentives tied to practice goals rather than individual bonuses, writes Dayna Johnson.
September 11, 2025
Johnson Dayna Thumb
Biofeedback may help treat TMDs
By Ava Barros
Biofeedback may help effectively manage temporomandibular disorders (TMDs) and improve patients’ well-being, reports a review recently published in BMC Oral Health.
September 11, 2025
Biofeedback Patient Aman Woody 400
Podcast: How is burnout impacting dental practice transitions?
By DrBicuspid.com staff writers
Kyle Francis of Professional Transition Strategies joins the show to discuss how burnout is affecting practice transitions.
September 11, 2025
Dr Bicuspid Podcast 400
Oral mucositis may be tied to antibiotic-related infection
By Melissa Busch
A common antibiotic-associated infection may be linked to oral mucositis, according to a large study.
September 10, 2025
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Gum disease may increase risk of CKM syndrome
By Ava Barros
Gum disease may raise the risk of cardiovascular-kidney-metabolic (CKM) syndrome, underscoring the need to include oral health in cardiometabolic care, a new study finds.
September 10, 2025
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Clinical tip: What you should know about using a barium guide in your dental practice
By Kevin Henry
Dr. Doug Smail shares another valuable clinical tip that can help you and your dental patients.
September 10, 2025
Smail Doug 400
The dental office manager's guide to a burnout-free practice
By Dr. Ryan Hungate
Successful dental office managers prevent burnout through small gestures, open communication, cross training staff, and leveraging technology to streamline operations, writes Dr. Ryan Hungate.
September 10, 2025
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