Rob Medina

Dental Practice
3 things dental offices can do to upgrade their marketing
There seems to be a pattern in the dental marketing industry: The fundamentals of marketing are getting lost in the everyday hustle. To break the pattern, marketing expert Rob Medina shares three ideas that aren't necessarily easy but can generate big returns.
September 28, 2022
2022 09 28 22 00 2664 Woman Paying Dental Clinic 400
DSO
Is having multiple ad agencies making you less efficient?
When it comes to dental marketing, employing several agencies could impede the marketing efforts of your group practice or dental service organization. Expert Rob Medina outlines six benefits of using one agency for your marketing needs.
August 7, 2022
2022 08 08 15 09 6782 2022 08 08 Medina Rob 400
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Top Stories
Podcast Phone Earpods
Anesthesia
What you need to know about this dental anesthetic-buffering game changer
In the latest episode of "The DrBicuspid.com Podcast," we take a deep dive into BufferPro's creation and value to dentistry with leaders from Septodont and Premier Dental Products.
Atopic Dermatitis Rochu 2008
Immune System
Atopic dermatitis may be linked to poor oral health
Ada Logo
Organized Dentistry
ADA responds to ADHA's dental workforce objection
Water Fountain Volodymyr
Organized Dentistry
Dental society responds to risk of water fluoridation's end
Fda Logo
Regulatory Updates
Blood infection-causing germ found in popular toothpaste
More in Home
What you need to know about this dental anesthetic-buffering game changer
By Kevin Henry
In the latest episode of "The DrBicuspid.com Podcast," we take a deep dive into BufferPro's creation and value to dentistry with leaders from Septodont and Premier Dental Products.
November 21, 2024
Podcast Phone Earpods
Atopic dermatitis may be linked to poor oral health
By Ava Barros
Adults with atopic dermatitis may face a higher risk of poor oral health; therefore, dermatologists should discuss oral hygiene and recommend dental referrals when needed, reports a study published in the International Dental Journal.
November 21, 2024
Atopic Dermatitis Rochu 2008
ADA responds to ADHA's dental workforce objection
By DrBicuspid.com staff writers
The ADA has issued a statement addressing the American Dental Hygienists' Association's (ADHA) objection to new resolutions, including one that would permit students and foreign-trained dentists to practice dental hygiene in the U.S. without a state exam.
November 21, 2024
Ada Logo
Dental society responds to risk of water fluoridation's end
By Melissa Busch
With the future of water fluoridation at risk with the incoming Trump administration in 2025, this dental association announced its continued support of adding cavity-fighting fluoride to public water systems.
November 21, 2024
Water Fountain Volodymyr
Blood infection-causing germ found in popular toothpaste
By Melissa Busch
The U.S. Food and Drug Administration is warning that batches of Tom's of Maine toothpaste were made with water containing multiple types of bacteria, including strains linked to blood infections.
November 20, 2024
Fda Logo
DSO leaders dish on their must-have technologies for 2025
By Beth Gaddis
Practice owners and dental service organization executives are budgeting for 2025 and allocating where they will invest their dollars. These are their priorities.
November 20, 2024
Dental Tech Modern Office
What you may not know about preventing infective endocarditis
By Melissa Busch
Guidelines regarding antibiotic prophylaxis for the prevention of infective endocarditis in dental patients are misinterpreted, not carried out properly, and need clarification.
November 20, 2024
Antibiotics Concept
Clinical tip: Dental patient opening issues during guided implant surgery, Part 1
By Kevin Henry
Dr. Doug Smail is back this week with another clinical tip from CDOCS that will help every dentist who offers dental implants as a part of his or her treatment mix.
November 20, 2024
Smail Doug
Recent CDT coding changes affect billing dental implant services in 2025 and beyond
By Estela Vargas
From start to finish, Estela Vargas, CRDH, explains what you need to know about the insurance side of dental implants and how it can impact your practice and patients.
November 19, 2024
Estela Vargas, CRDH.
Guided endodontics may trump freehanded technique
By Ava Barros
Guided endodontics may lead to significantly better clinical outcomes than freehand treatment with fewer technical failures, according to a study recently published in the International Endodontic Journal.
November 19, 2024
Dental Model Root Canal Edwardolive
From manager to leader: Transforming your dental office management approach
By Trina Shipley
Instead of being a manager of everything in the dental practice, Trina Shipley believes her colleagues should focus on becoming leaders who empower others to manage.
November 19, 2024
Trina Shipley
What this dental executive is watching heading into 2025
By Kevin Henry
Recorded at the recent Dental Trade Alliance annual meeting in Napa, CA, we spoke with Eric Shirley of Keystone Industries about what he's hearing and what's to come in dentistry.
November 18, 2024
Eric Shirley.
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