Rob Medina

Dental Practice
3 things dental offices can do to upgrade their marketing
There seems to be a pattern in the dental marketing industry: The fundamentals of marketing are getting lost in the everyday hustle. To break the pattern, marketing expert Rob Medina shares three ideas that aren't necessarily easy but can generate big returns.
September 28, 2022
2022 09 28 22 00 2664 Woman Paying Dental Clinic 400
DSO
Is having multiple ad agencies making you less efficient?
When it comes to dental marketing, employing several agencies could impede the marketing efforts of your group practice or dental service organization. Expert Rob Medina outlines six benefits of using one agency for your marketing needs.
August 7, 2022
2022 08 08 15 09 6782 2022 08 08 Medina Rob 400
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Top Stories
Legal Scale Bench
Legal Issues
Dentist accused of drug deal near his office enters plea
A dentist entangled in a 2023 fatal hit-and-run case has pleaded not guilty in a separate case in which he allegedly was involved in a drug deal near his dental office.
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Fluoride
What’s stopping kids from getting fluoride at well visits?
Dr Bicuspid Podcast 400
Podcasts
Podcast: The keys to transforming patient relationships in dentistry
2025 07 03 Smoking Tooth Effects 400
Oral-Systemic Link
When it comes to smoking, teeth don’t lie
Dr. Divya Mudumba.
Regulatory Updates
Opinion: Why advocacy in dentistry matters
More in Home
Dentist accused of drug deal near his office enters plea
By Melissa Busch
A dentist entangled in a 2023 fatal hit-and-run case has pleaded not guilty in a separate case in which he allegedly was involved in a drug deal near his dental office.
July 3, 2025
Legal Scale Bench
What’s stopping kids from getting fluoride at well visits?
By Ava Barros
Primary care clinicians contend with certain hurdles when it comes to applying a topical fluoride varnish, reports a study published in JDR Clinical & Translational Research.
July 3, 2025
Pediatrician Child Parent Dragon Images
Podcast: The keys to transforming patient relationships in dentistry
By Kevin Henry
Dr. Roger P. Levin shares practical strategies for making patients feel valued and ensuring they remain loyal to your practice in the latest installment of DrBicuspid's five-star customer service series.
July 3, 2025
Dr Bicuspid Podcast 400
When it comes to smoking, teeth don’t lie
By Karie Neeley Anderson
Smoking -- even if it’s temporary -- leaves a lasting mark on teeth, report researchers from Northumbria University.
July 3, 2025
2025 07 03 Smoking Tooth Effects 400
Opinion: Why advocacy in dentistry matters
By Dr. Divya Mudumba
For Dr. Divya Mudumba, participating in the Academy of General Dentistry’s Hill Day reminded her of the importance of advocacy for the profession.
July 3, 2025
Dr. Divya Mudumba.
Dentist who sent lewd images to minors may lose license
By Melissa Busch
A dentist who allegedly had sexually explicit conversations with minors may temporarily lose his license.
July 2, 2025
Smartphone Man Kite Rin
Botox may prevent debilitating dry mouth for some mCRPC patients
By Liz Carey
Research presented at the Society of Nuclear Medicine and Molecular Imaging meeting suggests that combining Botox injections with an anti-nausea patch could help patients with advanced metastatic castration-resistant prostate cancer (mCRPC) reduce severe dry mouth and stay on track with radioligand therapy.
July 2, 2025
2025 06 24 Dual Approach Mmrpc Thumbnail
What may make kids more prone to traumatic dental injuries
By Ava Barros
A Dental Traumatology study suggests that preschoolers with delayed motor development and obesity may be more prone to falls that result in traumatic dental injuries.
July 2, 2025
Children Playing Tom Wang
Clinical tip: Peg laterals and orthodontics
By Kevin Henry
This clinical tip, courtesy of CDOCS, focuses on a common problem that can happen during orthodontic treatment planning.
July 2, 2025
O'bryan Darin 400
Breaking the stigma in geriatric dentistry
By Dr. Alexis Lee
Dr. Alexis Lee reflects on an insightful encounter that highlights unexpected similarities in caring for the oral health of both children and older adults.
July 2, 2025
Dentist Woman Older Smiling
Peeing our way to more dental implant material
By Ava Barros
University of California, Irvine researchers have devised a system transforming human urine into hydroxyapatite, a material used in dental implants, with promising larger environmental implications.
July 1, 2025
Teeth Magnifying Glass
High iron levels may be linked to gum disease
By Ava Barros
A recently published study in the Journal of Periodontology links higher iron levels to more severe, widespread gum disease, highlighting a new risk factor even after adjusting for other risk factors.
July 1, 2025
Iron
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