Mark Williamson[email protected]Dental PracticeHold on: How your on-hold message affects your practiceYou've probably talked with your team about not putting patients on hold when they call your office, but sometimes it is necessary to do so. But rather than considering this lost time to reach your patients, you can use hold time to your practice's advantage to boost profitability and customer service, according to Mark Williamson, CEO of an audio branding agency.December 4, 2017Page 1 of 1Top StoriesLegal IssuesNew details emerge about dentist facing suit over patient deathNew information has emerged concerning an oral surgeon facing a lawsuit and possible disciplinary action in the death of a patient.Office ManagementDentists aren’t feeling great about this situationFluorideA new cavity-fighter that ditches silver in the worksDental HygieneLooking back, moving forward: A reflection for National Dental Hygiene MonthPatient CommunicationDo’s and don’ts for improving your case presentation