Mark Williamson[email protected]Dental PracticeHold on: How your on-hold message affects your practiceYou've probably talked with your team about not putting patients on hold when they call your office, but sometimes it is necessary to do so. But rather than considering this lost time to reach your patients, you can use hold time to your practice's advantage to boost profitability and customer service, according to Mark Williamson, CEO of an audio branding agency.December 4, 2017Page 1 of 1Top StoriesLegal IssuesDSO, oral surgeon sued after 33-year-old dies following tooth pullThe family of a man who died following a tooth extraction is suing an oral surgeon, a dental service organization (DSO), and the practice where the procedure was performed.Sleep ApneaSleep apnea significantly ups the risk of psychiatric disordersDental AssistantThe keys to setting up your dental assistant for successPatient CommunicationDo’s and don’ts for mastering case presentationLegal IssuesState trooper convicted of killing dentist won’t get new trial