David Hall, DDS[email protected]MarketingThe value of search engine optimization for dentistsSearch engine optimization (SEO) is a mystery to many dentists. Many of them don't understand how it works, don't appreciate its value, or don't know whom to turn to get it done effectively. In this column, website optimization expert David Hall, DDS, reveals some of the mystery behind SEO.November 6, 2013Page 1 of 1Top StoriesAnesthesiaWhat you need to know about this dental anesthetic-buffering game changerIn the latest episode of "The DrBicuspid.com Podcast," we take a deep dive into BufferPro's creation and value to dentistry with leaders from Septodont and Premier Dental Products.Legal Issues2 patients sue dentist for inappropriate contactPeriodonticsThis may reduce adverse birth outcomes in patients with gum diseaseDental Assistant3 lessons that dental assistants can learn from 'Wicked'Immune SystemAtopic dermatitis may be linked to poor oral health