David Hall, DDS[email protected]MarketingThe value of search engine optimization for dentistsSearch engine optimization (SEO) is a mystery to many dentists. Many of them don't understand how it works, don't appreciate its value, or don't know whom to turn to get it done effectively. In this column, website optimization expert David Hall, DDS, reveals some of the mystery behind SEO.November 6, 2013Page 1 of 1Top StoriesLegal IssuesCyberattack hits DSO Chord Specialty Dental, affecting 170KA cybersecurity attack has struck dental service organization (DSO) Chord Specialty Dental Partners, formerly Spark Dental, possibly exposing patient personal data.Dental EducationGeneral dentistry may be on the verge of deathBrainResearchers to study gum disease germ's link to Alzheimer's diseaseRestorationsModern solutions for class II restoration challengesHygiene ToolsFrom IDS: Revolutionizing caries treatment? vVardis hopes to begin new era in dentistry