David Hall, DDS[email protected]MarketingThe value of search engine optimization for dentistsSearch engine optimization (SEO) is a mystery to many dentists. Many of them don't understand how it works, don't appreciate its value, or don't know whom to turn to get it done effectively. In this column, website optimization expert David Hall, DDS, reveals some of the mystery behind SEO.November 6, 2013Page 1 of 1Top StoriesLegal IssuesDentists pay $700K to resolve false claim allegationsTwo dentists have agreed to pay more than $700,000 to resolve federal and state false claims allegations.CardiovascularRoot canals may reduce heart disease, diabetesSmile DesignNavigating the difference between modest vs. complex care in dentistryOffice ManagementFee-for-service dentistry? Dr. Tom Giacobbi shares his thoughtsLegal IssuesDentist acquitted of assaulting pediatric patients