David Hall, DDS[email protected]MarketingThe value of search engine optimization for dentistsSearch engine optimization (SEO) is a mystery to many dentists. Many of them don't understand how it works, don't appreciate its value, or don't know whom to turn to get it done effectively. In this column, website optimization expert David Hall, DDS, reveals some of the mystery behind SEO.November 6, 2013Page 1 of 1Top StoriesIndustry UpdatesDentist pleads not guilty in 4-week-old patient's deathA dentist pleaded not guilty to professional misconduct charges related to the death of a healthy four-week-old boy who died during a common procedure.BrainGum disease may be linked to impaired brain functionSmile DesignClinical tip: What you need to know about platelet-rich fibrinInvisible AlignersAI applications on the rise in clear aligner therapySponsor ContentFree Webinar January 22 @ 8 p.m. ET