David Hall, DDS[email protected]MarketingThe value of search engine optimization for dentistsSearch engine optimization (SEO) is a mystery to many dentists. Many of them don't understand how it works, don't appreciate its value, or don't know whom to turn to get it done effectively. In this column, website optimization expert David Hall, DDS, reveals some of the mystery behind SEO.November 6, 2013Page 1 of 1Top StoriesLegal IssuesNew details emerge about dentist facing suit over patient deathNew information has emerged concerning an oral surgeon facing a lawsuit and possible disciplinary action in the death of a patient.Office ManagementDentists aren’t feeling great about this situationFluorideA new cavity-fighter that ditches silver in the worksDental HygieneLooking back, moving forward: A reflection for National Dental Hygiene MonthPatient CommunicationDo’s and don’ts for improving your case presentation