David Hall, DDS[email protected]MarketingThe value of search engine optimization for dentistsSearch engine optimization (SEO) is a mystery to many dentists. Many of them don't understand how it works, don't appreciate its value, or don't know whom to turn to get it done effectively. In this column, website optimization expert David Hall, DDS, reveals some of the mystery behind SEO.November 6, 2013Page 1 of 1Top StoriesAnesthesiaNew details emerge in death of 9-year-old dental patientThe San Diego County Department of the Medical Examiner has provided new information about the 9-year-old girl in California who died hours after she was administered anesthesia and underwent dental surgery.Dental HygieneSurvey uncovers gaps in U.S. oral hygiene habitsPractice SalesThe win-win-win deal that benefits selling doctors, DSOs, and patientsLegal IssuesDentist files antitrust lawsuit against insurersImaging & CAD/CAMPatients don't like what they see on their intraoral scans