Straumann Group plans to implement a new organizational structure -- dubbed Vision 2020 -- next year to improve efficiencies and shorten time to market with new products.
"Straumann's existing structure served well for several years, but we are now operating under very different conditions -- in maturing markets, new segments and geographies, with additional products and new technologies," said Gilbert Achermann, chairman of the board, in a press release. "We still have significant inherent potential but need to adapt structurally and culturally in order to unlock it and sustain our success in the years ahead."
Straumann has already eliminated a layer of senior management, shortening decision times, and streamlining processes. However, the reorganization does not involve downsizing, and job reductions are not foreseen, the company noted.
"A company that seeks to win in tomorrow's marketplace must be agile, entrepreneurial, close to customers, and able to offer excellent service," said Beat Spalinger, president and CEO. "I am convinced that the organization we are announcing today and will implement in 2012 will provide us with those attributes."
