Think about your patients. More specifically, think about the kind of debt many of them have. A large percentage of people cannot open their checkbooks and write a check for thousands of dollars worth of treatment.
Be part of the solution. It is nearly impossible in this day and age to offer larger procedures without having outside financing as a payment option. Your case acceptance rate is heavily determined by how easy you make it for patients to pay.
Don't be scared off by fees. Some doctors resist using outside financing due to the fees. They don't like the idea of having to pay a very small percentage to a financing company. It's really a small price to pay to increase case acceptance!
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