Fred Joyal, CEO and co-founder of 1-800-DENTIST, took the floor at the Dental Trade Alliance (DTA) annual meeting August 12 in support of the alliance's new Oral Healthcare Can't Wait campaign, according to the company.
Gary Price, CEO of the DTA, announced the launch of the national awareness initiative at the meeting. Sponsored by the DTA, the campaign aims to educate the public about the importance of oral healthcare through national advertising and by providing dentists with marketing materials to spread this message in their local communities.
"We're ecstatic to have experts like Fred Joyal and Lanmark Group promoting this cause," Price said in a press release. "Fred's company has been at the forefront of educating consumers about oral health for over 20 years, and the industry expertise provided by Lanmark Group has been invaluable. By giving dentists the tools to help spread the word to their own patients, we can significantly improve the state of oral health in this country."
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