ImageWorks has appointed Mark Diffenderfer as director of dental sales for its southeast region, the company announced.
Diffenderfer brings a strong track record of sales growth with Vatech America and Kodak/PracticeWorks selling digital dental imaging products, including cone-beam CT imaging systems, the company noted.
"ImageWorks is building a strong leadership team at the regional level and has integrated its sales approach with the Dent-X and NewTom product lines," said Marc Thacher, vice president of sales, in a press release.
ImageWorks is working with Carter/Mackay, an executive search firm, to further develop its sales management team in other regions across the U.S.
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