Colgate-Palmolive has introduced a new mouthwash, the Colgate Total Lasting White Mouthwash.
The new mouthwash has a fluoride formula that helps remineralize enamel, fight tartar, and freshen breath without the burn of alcohol. The new mouthwash also creates an invisible shield on teeth to help prevent stains from forming, according to the company.
"Colgate has a long history of creating the most advanced products on store shelves today. We pride ourselves in listening to consumer wants and needs for products that allow them to maintain a healthy oral care routine while delivering a whitening benefit," said Philip Durocher, vice president and general manager of U.S. oral care marketing for Colgate-Palmolive.
