A survey conducted in the U.K. on behalf of the British Dental Health Foundation found that 72% of those queried were mostly likely to go to the dentist to have their teeth whitened.
However, 28% said they would likely skip the dentist for their teeth-whitening treatment and purchase home kits on the Internet or visit beauticians and kiosks instead.
When asked who is qualified to carry out the treatment, 25% of people believe beauty kiosk staff and beauticians can do so, a move rendered illegal last year. Under the European Council directive, teeth-whitening products containing or releasing between 0.1% and 6% hydrogen peroxide can now only be sold to registered dental professionals offering the treatment in their practice.
The survey, conducted in February by Atomik Research, questioned more than 2,000 people.
