Ormco has released its annual list of tips and recommended resources to help orthodontists increase the value of their services and practices in 2013.
Here are the company's recommendations to help drive practice differentiation and patient starts, while reducing practice-associated costs:
- Target adults.
- Take advantage of free digital and traditional marketing resources, from turnkey consultation presentations to digital image libraries for use on websites.
- Highlight flexible finance options.
- Continuing education events, webinars, and tutorials offered by manufacturers or taught by top clinicians are an opportunity to learn about the latest orthodontic advancements.
- Implement digital treatment technology.
- Reduce costs with rewards programs.
