Consumers say they would pay to fix their teeth before they would pay for weight loss help, according to new research from the American Academy of Cosmetic Dentistry (AACD).
Of the 80% of U.S. adults who in a recent poll admitted they would spend money to hide or correct aging flaws, 62% said they would pay to fix the quality of their teeth, compared with 48% who said they would invest in weight loss help. Women are more likely than men to invest in such improvements (84% versus 75%).
Nearly half (45%) of the survey respondents think a person's smile can defy aging effects, followed by the eyes (34%). And 54% of those older than 50 said that a smile can overcome decades of birthdays, compared with 38% of 18- to 29-year-olds.
The survey was conducted by Kelton Global in recognition of Healthy Aging Month, which takes place in September. Kelton polled 1,018 U.S. adults ages 18 and older between August 17 and August 23, 2012, using an email invitation and an online survey. The margin of error was ± 3.1%, according to AACD.
