IDA system targets orthodontics keyword searches

Dentists who offer orthodontic services can now take advantage of new turnkey dental marketing plans from the Internet Dental Alliance (IDA).

Also known as the New Patient Marketing Machine, IDA's online system is designed to attract patients looking for braces, according to the company.

The system includes one or more dental websites or portals with feature articles that are optimized for keywords that prospective patients use when searching online. The practice receives additional leads from its listing in IDA's 1stBraces.com Dental Directory, and IDA optimizes and positions this site to appear in the search pages for relevant keywords and brand name products.

The Pro and Premium levels provide either five or 10 portals, respectively. They include everything in the Starter package, with the addition of upgraded Facebook pages, access to premium videos, and interactive mobile website applications. There's also a set of tutorials on various internal strategies doctors can use to increase conversions and maximize profits.

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