Ormco Orthodontics is offering tips to orthodontists to help increase the value of their services.
Nearly 70% of adults are interested in improving their smiles, according to Ormco. To capitalize on such patients, orthodontists must remain competitive by understanding their treatment preferences and effectively promoting their practices via social media.
Ormco offers these tips for orthodontists:
Potential adult patients need to be educated. Approximately 23 million adults are interested in improving their smiles but don't seek treatment due to lack of education.
Aesthetics matter. Increased patient demand for aesthetic treatment is predicted over the next couple of years. Practitioners should consider expanding service offerings to include virtually invisible bracket solutions that deliver the same benefits of metal braces through a discreet treatment option. Additionally, the latest clear bracket systems can surpass performance including wear and strength, torque and rotational control, resistance to staining, debonding ease, and patient comfort.
Fast treatment sells. Many patients cite duration of treatment as preventing them from seeking orthodontic care. Orthodontists should educate their patients thoroughly on treatment time for leading orthodontic appliances. To stay current on the latest advances, orthodontists should attend educational events.
Pricing sensitivity is moderate. Patients are moderately price sensitive in selecting a treatment option, citing very little difference in preference for a treatment priced at $250 versus $300 per month. Orthodontists are encouraged to explore advanced treatments to offer patients the best possible smile despite marginal price increases.
Third-party financing. Orthodontists should investigate third-party financing plans that create access to the same treatment through more affordable monthly payments. Offering more affordable options will help increase case acceptance and cash flow, while decreasing accounts receivables.
Engage on social media. It is important that orthodontists have a presence on leading platforms, such as Facebook, Twitter, YouTube and Yelp. Actively monitoring orthodontic conversations and practice reviews can help orthodontists better understand client concerns and preferences. Additionally, engaging with current and prospective clients online helps strengthen relationships.
