Vident has launched the VitaBlocs for Life campaign to help promote the benefits of Vita machinable ceramics.
New sales and marketing materials include a scientific data reference folder, testimonial booklet, a 16-page product brochure, and more. Marketing support is provided in the form of targeted advertising and publicity, as well as direct mail and media public relations. Education and technical support also is part of the launch and includes PowerPoint presentations, trainings, webinars, and a Vident technical support hotline.
In addition, a special sales contest and branch recognition incentive program is being offered to all Patterson Dental teams (exclusive distributor of VitaBlocs), with the winners receiving an all-inclusive trip to Germany. The five top Patterson sales reps, the top branch manager, and the top regional manager will be recognized. Featured products for the promotion include all VitaBlocs Mark II, TriLuxe, TriLuxe forte, RealLife, and Vita CAD Temp blocks.
An exclusive Cerec promotion also is available for all new and existing customers: Purchase four packages of VitaBlocs and receive one Vita Linearguide for free ($229 retail value).
