Heraeus Kulzer's Venus Whitening for Hope campaign raised more than $40,000 in 2010 to help support breast cancer research nationwide. Since 2009, Heraeus has been committed to supporting breast cancer research through the campaign.
The pink ribbon logo is displayed on all Venus White patient education materials so patients and dental professionals can see that they are contributing to the fight against breast cancer, the company said.
"We all have had breast cancer hit close to home and want to do whatever we can to make a difference by supporting research for this all-too-common disease," said Christopher Holden, president of Heraeus Kulzer, in a press release.
