DenMat will launch a new Snap-On Smile marketing program in April 2011 that has been tailored to the needs of dental offices, the company announced.
DenMat purchased Snap-On Smile in March 2010 and launched the appliance via a national TV and online advertising campaign in August 2010. During the first six months of the campaign, almost 200,000 consumers responded to the company's TV ads and online creative.
Starting in April, these same consumers will be driven directly to practices that have elected to be the Snap-On Smile participating dentist in their area. There they can enter their location and receive the names and contact information of a maximum of three dentists who are program members. The Location Look-up module will include Google mapping to allow the consumer to see exactly where the participating dentist office is located.
The consumer will be able to choose and contact the dentist directly, rather than contacting DenMat, and the practice can then schedule an exam to determine suitability, discuss the practice's fees directly, and handle the case as their own patient.
"Dentists who have completed Snap-On Smile cases tell us that patient satisfaction is extremely high," said Stephen Ziskind, DenMat CEO, in a press release. "We have formulated the marketing program to the needs of the dentist with only a 90-day commitment required and fees as low as $99 per month. In addition, we are restricting the Location Look-up module to just three practices per area to maximize our commitment to those practices that have shown us their commitment. We are also launching a premium five-day turnaround service in April, given that the demand for early placement of the appliance is considerable."
