3M braces to be featured on TV show

3M's Incognito hidden braces will be featured in an upcoming segment of the morning TV show "The Balancing Act," the company announced.

The segment, which features 3M representative Amy Byerley, will air as part of the February 7 show at 7 a.m. EST/PST on Lifetime Television. Byerley will update viewers on the latest orthodontic technologies, including the Incognito braces.

Unlike other styles, Incognito hidden braces are fitted behind the teeth, 3M noted. They are also the only fixed, lingual braces that are 100% customized to each patient's specific orthodontic situation.

" 'The Balancing Act' is a way for us to create awareness for this relatively new orthodontic solution," Byerley said.

3M also produces a variety of other braces, including low-profile metal and clear ceramic versions and one that eliminates the need for elastic bands.

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