Beyond Dental & Health, a manufacturer of teeth-whitening systems and aesthetic dentistry products, announced it has opened a new regional office in Tianjin -- the first part of a multiphase plan to further expand its distribution base in China.
"As part of our expansion, we're excited to open our latest office in Tianjin," said Joshua Granson, vice president of Beyond Dental & Health, in a press release. "In the first two quarters of 2011, we're scheduled to open local offices in Nanjing, Hangzhou, Wenzhou, Xiamen, and Chongqing to reach new customers in those regions as well."
The Tianjin office joins Beyond Dental's existing eight offices (Beijing, Shanghai, Shenzhen, Shenyang, Qingdao, Wuhan, Guangzhou, and Dalian) that provide sales and technical support to public dental hospitals and private practices. The company also maintains headquarter offices in Houston, Berlin, and Beijing and has authorized resellers in more than 90 countries.
"China is our most important market right now," Granson said. "Dentists in China are just beginning to see the demand for whitening, and most still don't understand how to approach bleaching as a treatment option. They face more difficult cases -- more tetracycline and fluorosis, for example -- than we see in Western markets, so we spend a lot of time educating dentists on what our products can do and following up with them as they get started."
The company currently has nearly 300 employees in China now and plans to add about 100 more sales and technical support staff this year to support the expansion, he added.
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