In recognition of October as Breast Cancer Awareness Month, athletic mouthguard maker Bite Tech is introducing a special edition of its Under Armour Performance Mouthwear: making mouthpieces and mouthguards available with pink ArmourBite wedges.
The special offering is part of Patterson Dental's Grins for a Good Cause initiative, a national outreach in which Patterson branches partner with local breast cancer organizations to raise funds for breast cancer awareness. Patterson Dental will donate a portion of the proceeds from the sale of the appliances to area breast cancer organizations, the companies announced.
The pink mouthpieces and mouthguards will offer wearers the same benefits as the original line of Under Armour Performance Mouthwear, including increased strength and endurance and reduced athletic stress, the companies noted.
The mouthwear is showcased in Patterson Dental's September/October Grins for a Good Cause flyer, with part of the proceeds from all products purchased from the flyer designated to support breast cancer awareness.
A number of professional athletes will show their support for the cause as well, swapping their usual ArmourBite mouthpieces and mouthguards for the pink edition during October. A number of Minnesota Vikings players are using the pink model mouthpieces and mouthguards, along with hockey stars including Brent Burns of the Minnesota Wild and Marian Gaborik of the New York Rangers.
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