Beginning April 10, Brighter White Teeth will offer a 20-minute teeth-whitening service under the Smile Company brand at the Birmingham airport in the U.K., the company announced.
Smile Company dentists will oversee five chairs in the airport's Terminal One departure lounge. The teeth-whitening services will cost 125 pounds ($188 U.S.).
"The unit at Birmingham airport marks a significant step in our company's development as the leading brand in U.K. teeth-whitening," said Paul Heath, chairman of Brighter White Teeth. "Our procedure has been developed in the U.S. with comfort and confidence in mind after in-depth research at the molecular level."
The company's Performance Whitening System whitens teeth from two to eight shades whiter, according to the Smile Company Web site. The company also offers clients a free Smile Pen for maintaining the bleaching effect following treatment.
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