Furthering its expansion into high-end cosmetic products and materials, Heraeus Kulzer is launching Venus White, the newest member of the Venus family.
Venus is the first and only brand in the industry to integrate direct composite solutions and indirect porcelain solutions, according to the company. The fully integrated system is designed to provide the most natural-looking and predictable aesthetic outcome.
The Venus White take-home whitening gel is available in 16% and 22% strengths, and offers shelf-stable whitening that outperforms traditional hydrogen whitening products, the company claims. Additionally, Venus White contains potassium nitrate, which helps decrease sensitivity associated with bleaching.
In addition, Heraeus will donate a percentage of Venus White sales to help fund breast cancer research at leading medical centers worldwide.
