GlaxoSmithKline Consumer Healthcare has launched the PoliCare outreach program, designed to help bridge the gap between patient and professional by helping consumers better understand life with dentures and helping dental professionals encourage inquiry and discussion with their denture-wearing patients, the company announced.
The patient Web site, MyPoliCare.com, offers patients and caregivers valuable support and information, including preparing for dentures, living with dentures, and proper care and maintenance of dentures. By encouraging patients to visit the Web site, dentists can help answer their questions outside of the office. After enrolling in PoliCare, either on the Web site or by filling out a reply card in their dentists' office, patients will receive additional promotions and members-only offers.
Qualifying dentists who join PoliCare will also receive a number of benefits, including complimentary patient education and practice management tools, as well as materials to send home with patients to help ease their transition to new dentures. Upon enrolling in the program, dentists will receive 12 Complete Care Starter Kits for patients, which include product samples, such as Polident cleansing tablets, Super PoliGrip denture adhesive cream, a denture brush and bath, a patient education brochure, and coupons worth up to $17 in savings on Polident and Super Poligrip products. Office posters and counter cards are also provided to encourage patients to register with PoliCare.
Additional tools available to dentists through PoliCare include a patient self-assessment quiz to help dentists understand and manage patient expectations prior to beginning the denture process. On the Web site, dental-professional.com/PoliCare, dentists can download and customize office materials, such as appointment reminder e-mails and cards, as well as denture information for the practice Web site and newsletter.
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