In the competitive dental landscape in Southern California, Dr. Tyler Hales figured out a way to stand out, both with his personality and clinical skills.
Dr. Tyler Hales, aka "Dr. Bowtie."
With a bowtie that became a part of his dress code after a comment from his grandfather when he graduated from dental school (and which he wears as a tribute to his grandfather, who wore a bowtie), Dr. Hales proudly calls himself Dr. Bowtie on his Instagram page. However, for Dr. Hales, the bowtie is not only a nod to an influential man but is also something that he believes has helped him grow his business.
"I think it's very important that someone that's coming to me for a smile makeover, it's a big investment, so it's important that I look professional and that I present myself in a way that they're going to get the best quality, the best opportunity to get the smile that they want," Dr. Hales said.
In our interview that you can see below, Dr. Hales, a cosmetic dentist specializing in smile makeovers and veneers, shares his journey and insights on building a successful practice focused on smile design. He emphasizes the importance of mentorship, finding a niche, and leveraging social media to showcase cosmetic dentistry.
Dr. Hales also discussed the role of his team, including his ceramist, in delivering high-quality results. He highlights the significance of trust in building patient relationships and managing expectations. Dr. Hales shares the value of having a short-term plan and being detail-oriented in achieving long-term goals.
Learn more about Dr. Hales and his practice.
Key takeaways from the interview
- Mentorship and finding a niche are crucial in building a successful practice focused on smile design.
- Social media significantly and positively drives cosmetic dentistry by showcasing possibilities and sharing experiences.
- Building trust with patients is essential in managing expectations and delivering high-quality results.
- Having a short-term plan and being detail-oriented are key to achieving long-term goals in cosmetic dentistry.
Interview segments
(00:00) — Building a successful practice in smile design
(02:01) — The impact of social media on cosmetic dentistry
(04:14) — Standing out in a saturated dental market
(06:34) — The importance of the dentist-lab relationship
(10:02) — Achieving long-term goals through short-term planning
(11:15) — Managing expectations and building trust
