National Brush Day campaign urges twice-a-day brushing

As more than 80% of parents surveyed said their children will participate in a Halloween celebration this week and with cavities a major concern for parents of children, the Kids' Healthy Mouths campaign is reminding dentists and the general public that November 1 is National Brush Day. The focus is to reiterate the importance of brushing for two minutes, twice a day, every day.

As part of the campaign, parents are also encouraged to visit the campaign website, 2min2x.org, for entertaining two minute videos while brushing their teeth.

www.2min2x.org. "Seventy five percent of parents report that their child sometimes or frequently forgets to brush his or her teeth," said Gary Price, secretary and CEO of the Dental Trade Alliance Foundation. "We need all parents to get involved in National Brush Day so we can instill lifelong habits in children that will continue throughout their lives."