SDI North America will donate $4 for every purchase of its 50-count packages of Riva glass ionomers as part of a new campaign to support the Foundation of the American Academy of Pediatric Dentistry's Healthy Smiles, Healthy Children's program.
The 12-month campaign is projected to generate at least $30,000 in contributions from SDI to the program, according to the company.
SDI is contributing $4 on all sales of its 50-count Riva glass ionomers through September 30, 2013. As part of the campaign, SDI will promote support of Healthy Smiles, Healthy Children in all of its Riva advertising.
In addition to their national advertising outreach, SDI field representatives will promote their support of the foundation during office visits to their dental customers. The campaign will utilize multiple outreach channels.
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