Prepare for increased demand as economy improves
After a period of economic decline, it's not uncommon for practices to feel somewhat complacent. As the economy continues to recover, it is important for doctors to prepare for increased patient flow. Now is the time to review systems and make necessary improvements.
Communicate the benefits of services during the hygiene appointment. Educating patients on the value of practice services will lead to increased case acceptance. Train your hygiene team and all staff members to promote the benefits of services like whitening and implants. Use brochures, posters, and other collateral materials, in combination with staff training, to educate patients about your full array of practice services.
Don't be passive. Good leaders are active leaders. You should implement strategies to take advantage of the expected economic turnaround. Retool your new patient experience, improve customer service, and contact inactive patients to get them back into regular care.
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