March Mayhem begins! Also, Levin on your website; Knowles on winning; Madow Bros. on coffee

Dear DrBicuspid Member,

The basketball world is preparing for March Mayhem, and DrBicuspid.com, your best source for daily dental news, is inviting you to play along with your dental colleagues to see who can pick the best bracket for the chance to win fabulous prizes and bragging rights for the year ahead. Sign up to play for free.

You can win prizes such as a Sirona Schick 33 digital sensor with installation, valued at $15,000; a Nomad Pro 2 handheld x-ray system, valued at $7,995; and more. Let your dental friends and colleagues know and sign up here.

Along with March Mayhem, we bring you the best content. I'm just back from Boston where the International Association for Dental Research held its 2015 General Session. We'll continue our coverage of the clinical presentations throughout the week. Now, let's shift to our current content.

Most dental practices have websites these days, but many of them fail to take advantage of their potential for attracting new patients. The impression your website creates will probably make the difference between receiving a call for an appointment and never hearing from a prospective patient, according to Dr. Roger P. Levin.

In her latest column, Dr. Lisa Knowles asks a necessary question: Is what got you into and through dental school working for your practice? Are you focused on winning or on influencing? She eloquently advocates for taking a step back to better serve your patients and work with your team.

How does a restaurant not serving coffee impart a lesson for your practice? In their column, the Madow Brothers offer some advice on how to keep your customers happy and grow your business.

Finally, in a Second Opinion piece, well-known practice valuation experts come together to offer their thoughts on what the correct valuation and opportunity is for a dentist considering selling his or her practice. Read more here.