Your current patients hold one of the keys to increasing production. They can help you jump-start growth by not only accepting recommended treatment but also referring friends and family. As the economy recovers, more consumers will seek to resume regular dental care. A strong internal marketing program can bring in more new patients.
Reward patients who refer others. Practices might offer anyone who refers one patient a gift card to a restaurant or movie theater. On a second referral, the patient could receive a substantial courtesy on a cosmetic service, such as whitening. Small tokens of appreciation encourage patients to resound your name throughout their social networks.
Don't forget about customer service. Outstanding customer service gets patients talking about your practice to their friends and family. If your staff greets patients by their first names and learns one personal fact about them, imagine how welcoming that would feel to each patient. Follow-up calls and thank-you calls are also great ways for doctors to build relationships with patients and motivate them to give a referral.
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