The key to increasing production is to create and maintain strong relationships with patients by becoming their friends. People like and trust their friends. When you become friends with patients, they will be more inclined to take your advice and accept treatment.
Form personal bonds with your patients. The best way to retain patients long term and motivate them to accept treatment is to make them feel that they have a valuable relationship with your practice. This will not happen automatically. You and your team members must collect personal facts about patients that you can work into conversations during every appointment. The stronger the connection, the greater your influence.
Don't forget ... there are two sides to a relationship. When forming bonds with patients, remember to share your own story. Don't just learn their interests ... talk about yours and find common interests. Be more than just "the dentist." Be the friend who provides oral healthcare.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
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