I believe the definition of winning for a dental practice is achieving the right level of practice production. If production is at the right level, then the practice will generate the right level of revenue, cash, and income, and it will survive as a business to serve its patients and provide jobs and security for the dentist and team.
Stabilize the dental team. Staffing may be the single biggest challenge for dental practices going forward in the short term. For most practices, retaining staff should be the primary focus. Your current team is trained, knows the practice, and is instrumental to keeping the flow going. If you want to keep you team members happy in 2021, compassion, caring, and concern for them are essential.
Don't forget to reanalyze your schedule and keep it filled. A full schedule has always been important, but it is even more so now. With all the changes to personal protective equipment (PPE) and infection control, you many need to throw out an older way of scheduling and build a brand-new approach. Start with procedural time studies and find every possible way to eliminate inefficiencies. Once the procedural time studies are completed, you can then rebuild your schedule specifically to achieve your production goals.
Dr. Roger P. Levin is the CEO of Levin Group, a leading dental management consulting firm, and one of the most sought-after speakers in dentistry. Levin has authored 65 books and more than 4,000 articles on dental practice management and marketing. You can sign up for the Levin Group Tip of the Day.
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