Social media has quickly become the primary way for people and businesses to connect during this time. Your practice should use social media to engage with patients, maintain relationships, and establish some form of normalcy. It is a time to participate, make your presence known, and reach patients and others with whom you regularly communicate.
Use social media to comfort patients. When you're back up and running, show patients a happy and active practice with fun pictures and posts about practice events, contests, and giveaways. You could add a little sparkle to their lives while sending a message that your practice is back in action and ready to be of help and service.
Don't make jokes. People are posting fast and furious on social media now -- but not to everyone's pleasure. Certain celebrities and businesses have unintentionally made blunders in the name of trying to appear witty and lighthearted. Remember, this is no time to be overly funny, silly, or Pollyanna.
Roger P. Levin, DDS, is the CEO of Levin Group, a leading dental management consulting firm, and one of the most sought-after speakers in dentistry. Dr. Levin has authored 65 books and more than 4,000 articles on dental practice management and marketing. You can sign up for the Levin Group Tip of the Day.
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