Crest has launched a leave-on teeth whitening treatment called Crest Whitening Emulsions.
The treatment comes in a built-in applicator or wand applicator form and is easy to apply, the company said. It consists of a water-resistant base that protects users from sensitive reactions to whitening.
Crest Whitening Emulsions costs between $50 and $60 and is available now at CrestWhiteSmile.com and Walgreens, according to the firm.