Mineral salt deodorant manufacturer Crystal has entered the oral care market with the launch of its True Minerals teeth-whitening line.
The True Minerals line uses naturally formulated minerals as an alternative to strips and trays for teeth whitening, the company said. The line includes two distinct teeth-whitening sets:
- The True Minerals advanced dental whitening system leverages Crystal's patented dual-energy Xenon and light emitting diode (LED) technology to remove stains. The set also includes a mineral-enriched whitening toothpaste.
- The True Minerals daily teeth-whitening kit and refill include a priming rinse and a whitening serum for stain removal, as well as the company's mineral-enriched whitening toothpaste.