Church & Dwight has added two kinds of toothpaste to its Arm & Hammer Essentials natural product line.
Arm & Hammer Essentials Whiten & Strengthen fluoride toothpaste and Healthy Teeth & Gums fluoride toothpaste are both made with 100% natural baking soda, fluoride, and naturally sourced calcium. They are also free of sodium lauryl sulfate, peroxide, preservatives, parabens, artificial sweeteners, and dyes, the company noted.