Implants represent one of dental practices' best opportunities to increase production and profitability while enhancing the quality of patient care. Does that seem overly optimistic given the recent economy and the fact that dental practices have experienced widespread declines in production? Actually, it isn't.
Take advantage of increasing demand. As the baby boomers continue to age, the number of patients interested in implants will increase exponentially. Dentures are often perceived as an inconvenient dental treatment -- patients tend to view them as a curious leftover from their parents' or grandparents' generation. Implants, when properly presented, will be the most logical choice for these patients.
Don't be passive about implants. Your enthusiasm for and dedication to implants as a treatment option should be readily apparent to patients. Doctors who have earned the trust of patients can easily leverage that trust to advance case presentation. For example: "Mrs. Jones, I firmly believe in the quality of implants. In fact, if I were missing a tooth, I would absolutely get an implant. For me, there's no choice really. I wouldn't even consider another option because implants are so much better than the alternatives."
